At Zelar Trust, we respect your privacy and are committed to being transparent about how we use cookies and similar tracking technologies when you visit our website (https://zelartrust.com/). This Cookie Policy explains what cookies are, how we use them, the types of cookies we utilize, and how you can manage your cookie preferences.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. These cookies help enhance your browsing experience by remembering your preferences, login details, and site interactions.
Cookies can be categorized as follows:
- First-party cookies – Set by the website you are visiting.
- Third-party cookies – Set by external services (e.g., analytics or advertising providers).
- Session cookies – Temporary cookies that expire when you close your browser.
- Persistent cookies – Remain on your device for a longer period or until you delete them.
2. How We Use Cookies
We use cookies to:
- Improve website functionality and user experience.
- Analyze visitor behavior and optimize site performance.
- Remember user preferences and settings.
- Enable secure login and authentication.
- Deliver targeted advertisements and marketing content.
3. Types of Cookies We Use
A. Essential Cookies (Strictly Necessary)
These cookies are crucial for the website to function properly and cannot be disabled. They include:
- User authentication and login security.
- Session management.
- Fraud prevention and security features.
B. Performance & Analytics Cookies
These cookies collect data about website usage to help us improve functionality and user experience. We use tools like:
- Google Analytics – Tracks user behavior and site traffic.
- Hotjar – Monitors user interactions for optimization.
C. Functionality Cookies
These cookies remember user preferences, such as:
- Language and region selection.
- Dark mode or light mode settings.
- Form autofill data.
D. Advertising & Marketing Cookies
We use these cookies to personalize advertisements and measure their effectiveness. Third-party services such as Google Ads and Facebook Pixel may be used for:
- Displaying relevant ads based on browsing behavior.
- Retargeting users with personalized content.
- Measuring ad campaign performance.
4. Third-Party Cookies
Our website integrates third-party services that may set their own cookies. These third parties include:
- Google Analytics (for tracking website performance).
- Facebook Pixel (for advertising and retargeting).
- LinkedIn Insights (for business analytics and marketing).
We encourage users to review these providers' cookie policies for further details.
5. How to Manage Cookies
You can control or disable cookies in several ways:
- Browser Settings: Adjust cookie preferences through browser settings (Chrome, Firefox, Safari, Edge).
- Cookie Consent Banner: Modify preferences via the pop-up displayed when you visit our site.
- Opt-Out Tools: Use third-party opt-out mechanisms such as:
- Google Ads Settings
- Network Advertising Initiative
Please note that disabling cookies may affect your browsing experience and limit certain functionalities.
6. Your Rights and Data Protection
Under GDPR and CCPA, you have the right to:
- Access and request copies of your personal data.
- Request data deletion or correction.
- Withdraw consent for cookie usage.
- Lodge complaints with data protection authorities.
For further details, refer to our Privacy Policy.
7. Updates to This Cookie Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage users to review this policy periodically.
